Reteike

Privacy Policy

Last updated: October 27, 2026

1. Who we are

Reteike (“Reteike”, “we”) runs the website reteike.com, the web app app.reteike.com and the desktop app, which re-edit videos of people talking to the camera. Reteike is the controller of the personal data processed in these services, under Brazil’s General Data Protection Law (Law 13,709/2018, “LGPD”) and other applicable laws.

Contact for privacy matters and our data protection officer: talk@reteike.com.

2. What data we collect

Data you give us

• Beta waitlist: your email and, if you choose, your name and the kind of videos you record.
• Account: your email. If you sign in with Google, we receive your name, email and profile picture from Google.
• Content: the videos and audio you upload, the transcripts and captions generated from them, scripts, projects and your edits, plus your brand’s logo, colors and fonts.
• Payments: your plan, top-ups and token history. Card and Pix details are handled directly by Stripe; Reteike never receives or stores your card number.
• Messages: what you write to us by email.

Data collected automatically

• Technical data: IP address, browser and device type, access dates and times, and error logs, used for security, abuse prevention and fixing bugs.
• Browser storage: we keep your login session and preferences, such as the last project you opened, in your browser (localStorage). We don’t use advertising cookies.

3. How we use your data and our legal bases

• Providing the service (creating and keeping your account, processing and editing your videos, generating captions and delivering files): performance of a contract.
• Billing plans and top-ups and issuing receipts: performance of a contract and legal obligation.
• Beta updates and account emails, such as your sign-in code: consent (waitlist) and performance of a contract (account).
• Security, fraud prevention and abuse limits: legitimate interest.
• Improving the product from usage metrics and errors: legitimate interest, always with the minimum data needed.

We don’t use your videos, face or voice to create ads, and we don’t sell them or hand them to third parties for their own purposes.

4. Data we receive from Google

When you choose “Sign in with Google”, we ask only for basic profile data: name, email and picture. We use it only to create your account and identify you when you sign in. We don’t access your Gmail, Drive, contacts or any other data in your Google account.

Reteike’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

5. Who we share data with

We share data only with providers that help us run the service, each with only what its job needs:

• Supabase: sign-in and database (including the beta waitlist).
• Stripe: card and Pix payments.
• Resend: sending emails, such as your sign-in code.
• AI providers, such as Google (Gemini), OpenAI and ElevenLabs: they process your video’s audio, transcript, text and images to edit, caption, generate voice or images.
• Cloud and compute providers (servers and GPUs) where Reteike runs and stores files.

We may also share data when required by law or a competent authority, or to protect the rights of Reteike and its users.

6. International transfers

Some of these providers store or process data outside Brazil, mainly in the United States. In those cases the transfer follows what the LGPD allows (art. 33), with providers that contractually commit to protecting the data.

7. How long we keep data

• Account and content: while your account is active. You can delete projects and videos at any time and ask us to delete your account.
• Beta waitlist: until the beta ends or you ask to leave.
• Payments: for as long as tax law requires.
• Access logs: for the period required by Brazil’s Internet Civil Framework (6 months) or other applicable law.

After that, data is deleted or anonymized.

8. Your rights

You can ask at any time to: confirm we process your data; access it; correct it; anonymize, block or delete unnecessary data; port it; delete data processed with your consent; know who we share it with; and withdraw consent. You can also object to processing and complain to Brazil’s data protection authority (ANPD) or the authority where you live.

To exercise these rights, write to talk@reteike.com. We may ask you to confirm your identity first.

9. Security

We use encrypted connections (HTTPS), restricted access to data, signed media links that expire, and access keys kept out of our code. No system is 100% secure; if an incident may bring you relevant risk, we will notify you and the authorities as the law requires.

10. Children

Reteike is not intended for anyone under 18. If we learn we collected data from a minor without their guardians’ authorization, we will delete it.

11. Changes to this policy

We may update this policy. The date at the top shows the version in force; if a change is significant, we will tell you by email or in the app.

12. Contact

Privacy questions, requests or complaints: talk@reteike.com.